Advertising for the zeitgeist

Never before has advertising been so political and politics so driven by advertising messages as it is today. Advertising cares about "the good" and takes on "social responsibility." A fruit candy promotes tolerance, and a cola opposes hate. It's not just about selling, but about proselytizing. Politics is guided by the woke world of advertising. Success is no longer a struggle for the best solution, but rather what quickly and massively creates the good feeling of saving the world. Brand expert Oliver Errichiello takes us on an exciting, bizarre, sad, and fascinating journey into the world of politics, showing us how it has been hijacked by advertising and its creators.

Accessibility:
no information on accessibility known


Manufacturer / Responsible Person:
Langen Müller Verlag GmbH, Thomas-Wimmer-Ring 11, 80539, Munich, Germany, info@langenmueller.de