Go East

With their economic involvement in Eastern and Central Europe immediately after the fall of the Berlin Wall in 1989, companies from Germany and Austria laid the foundations for political and social changes in the former Eastern Bloc countries. They introduced consumption, created jobs, and thereby made the advantages of the market economy visible compared to the planned economy. Jutta Falkner sharply analyzes the successes and failures of that time and develops strategies from them for the rapid and successful development of an economic region.

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Publisher / Responsible Person:
Langen Müller Verlag GmbH, Thomas-Wimmer-Ring 11, 80539, Munich, Germany, info@langenmueller.de