The Google File
Fricke, Torsten & Novak, Ulrichhardcover with dust jacket
March 2015
The Google File
BLACK BOOK GOOGLE
We're not Google's customers anymore, we’re their product. »Don’t be evil«, Google says nicely while step by step changing the world we live in. In a single second, Google answers more than 4,500 search requests – allegedly for free. But the truth is that we all pay a high price by providing Google with our data. Our data are the oil of the 21st century, and Google has a virtual monopoly on a gigantic money source that becomes more fruitful every day. With this kind of power, the group will continue to extend its dominant position more and more by buying other companies, imposing their rules on whole sectors, making jobs redundant, and even infl uencing elections and the way we think – Google’s power is boundless. But we can protect ourselves: the authors show how – simply and comprehensibly.
- The first well-founded account of how the power of Google extends into all areas of life and why that is so dangerous
- Counter balance to Eric Schmidt’s How Google Works'
- Google’s virtual monopoly has been on the political agenda in Germany and the EU for months